Cleo Wade Quotes

Australia ran a certification and training program for building a workforce that also certified the installers as inspectors. This made the process of purchasing and installing solar in Australia simple and doable in a matter of days.

There’s a psychological phenomenon called ‘reactance,’ that means when people believe that their choices are being limited or they’re going to have to engage in costly behaviors, they’re likely to push back against that and the message can backfire.