Cleo Wade Quotes

...most people find it easier to think about their own health than that of the planet, so emphasising the health benefits of low-carbon activities like cycling instead of driving, or insulating draughty homes, might be a better way to go.

...we’ve got to get the building trades organizations, the construction trades, and the oil workers. These are the people who need to be brought on board in terms of climate.

Australia ran a certification and training program for building a workforce that also certified the installers as inspectors. This made the process of purchasing and installing solar in Australia simple and doable in a matter of days.

There’s a psychological phenomenon called ‘reactance,’ that means when people believe that their choices are being limited or they’re going to have to engage in costly behaviors, they’re likely to push back against that and the message can backfire.