We launched Nykaa Fashion to meet two key market needs: the vast potential of the fashion industry and a growing consumer desire for a trend-focused, premium shopping experience. We've stayed true to this vision, focusing on curating a high-quality assortment and enabling discovery

Fashion is what is suggested and often better avoided, [while] style is what each person has and must preserve throughout their life.

The joke is not on Modi. The joke is on the "educated" elite/middle class supporters of Modi who have made idiocy and ignorance fashionable.

The difference between style and fashion is quality.

I find it insufferable too the way people spread word about the latest novelties and make a fuss over them. I am charmed by the man who remains unaware of such fashions until they have become quite an old story to everyone else.

In all things I yearn for the past. Modern fashions seem to keep on growing more and more debased. I find that even among the splendid pieces of furniture built by our master cabinetmakers, those in the old forms are the most pleasing.