Lack of public housing, poverty, illiteracy, street violence, rape, lack of opportunities and entrenched corruption are all aspects of the Morocco that Oum Hamza is fighting against.

I really like the beauty industry. It's a fantastic industry. I know most of the big players in the industry, the CEOs and their senior management teams....And it's a good business. I really love the brand-building aspect of the business. Happy place, I would say, definitely