He argued that when the truth is not known, we desire to know it, but once we do know it, there are not a few cases in which we repent our knowing and envy that earlier time when we lived blissfully ignorant.

The Lord is the refuge of all who seek refuge, the saviour of all who have to be saved. He is the Embodiment of Being-Awareness-Bliss (Sat-chit-ananda). He is now at Puttaparthi as the Effulgent Emperor over the region of Truth, Goodness and Beauty.

I want the money, the women, the fortune and fame
That means I end up burnin' in Hell, scorchin' in flame
That means I'm stealin' your checkbook and forgin' your name
This lifetime bliss for eternal torture and pain