Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

...I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.

In the never-ending battle you have all officially joined as of today, the difference is in how truly you believe, in how vociferously you promote, in how tightly you hold onto the truth that is self-evident: that of course we are all created equally yet differently, and of course we are all in this together.