Quotation
Quote by Phil Knight
It doesn’t matter how many people hate your brand as long as enough people love it.
Explore the idea
Understanding this quote
The quote says that a brand does not need to be liked by everyone. Strong dislike from some people may matter less when enough others genuinely support it. Its success depends on having sufficient loyal approval, not on eliminating every negative reaction.
Source & trust
About this quotation
- Source
- Stanford Graduate School of Business
- Format
- Article
Explore the idea
Topics
Join the community
Keep meaningful words close.
Save quotes, follow people and topics, join conversations, and publish words of your own.

A Menu With Room to Breathe
Salma could tell a copied recipe by the second bite. What she could not yet tell was how to teach her cousin to invent one.
Read Story