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Quote by Guy Laliberté
I want to keep the notion of it's a serious business, but I think it's important to keep that notion of where we come from.
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The speaker wants to treat the subject as “a serious business” while still remembering “where we come from.” The point is that taking something seriously should not mean losing sight of its origins. The subject itself is not specified, so the statement leaves open what business or background the speaker means.
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