Quotation
Quote by Siegmund George Warburg
If you want someone to be a client you should make him your friend first.
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Understanding this quote
The quote advises building a friendly relationship before trying to gain someone as a client. Trust and personal connection come first; business should follow. “Make him your friend first” presents friendship as a way to create a stronger foundation for working together.
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- Source
- Gresham College lecture transcript
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- Article
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