Quotation
Quote by André Citroën
Les facteurs principaux du succès, c’est-à-dire de la grosse production, sont : la qualité portée au maximum et l’abaissement du prix de vente, c’est-à-dire du prix de revient, ensuite porté au minimum.
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Understanding this quote
Success in mass production depends on two goals: make the product as good as possible and make its cost as low as possible. The quote treats quality and affordability as complementary, not opposing, priorities. A product must meet a high standard while being produced cheaply enough for its selling price to fall to a minimum.
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About this quotation
- Source
- Conservatoire numérique des arts et métiers (CNUM), conference by André Citroën, March 10, 1929
- Format
- Official Statement
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