Business

“There's so much more to building a company than vibe-coding an app over a weekend and saying you're going to take down a big CRM company.”

“But I'm in the forgiving business, and we have to see the humanity in everybody.”

“Anybody who's not comfortable with hearing the reality — my reality — has no business being my fan.”

““We’re building a business that delivers the best of Starbucks for every customer, every partner and every shareholder.””

“What you don't know can be your greatest asset if you let it.”

“When you try and make something for everyone, you typically end up making something that appeals to no one.”

“Our vision for Canva has always been to empower the whole world to design.”

“One thing I learned along the way in business is the necessity for you to be unapologetic about asking for how much money you deserve.”

“Piracy is not a pricing issue. It’s a service issue.”

“I think we’re the Uber of stuff.”

“I often say that starting a company is like jumping off a cliff and building an airplane on the way down.”

“The reason we think we have a good shot against Amazon is that customers want choice.”

““Posters! Why, ever since I saw the first of the new posters the thing tempted me so strongly that I offered to do tradesmen’s posters here [Barcelona] for nothing; not one would listen to me.””

“Whenever there’s uncertainty there’s opportunity.”

“Nothing is more likely to make a customer less likely to buy other games than a really bad game experience.”

“We are the product.”

“People have such different and eclectic tastes that you can’t afford to program for just one sensibility.”

“People don’t buy what you do—they buy why you do it.”

“At Starbucks, coffee comes first.”

“I’m super excited about this 2030 strategy because it’s focused on growth.”